Helping you stay up to date on the business of college sports, R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest in litigation, media rights deals, sponsorships and more.
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60m
13 days ago by FollowTheMoney
FTM, Ep. 88: Strong streaming numbers, hoops coaching contracts & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the impressive ratings from March Madness, considering all of the changes to television and streaming. The trio also discusses the men's basketball coaching carousel, gambling issues and more.
60m
49m
2 mo ago by FollowTheMoney
FTM, Ep. 87: Mike Elko's contract, advertising patches on jerseys & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of Texas A&M head coach Mike Elko's contract, commercial logo patches on college jerseys and much more.
49m
50m
3 mo ago by FollowTheMoney
FTM, Ep. 86: Prop bet problems, changing of the calendars & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest news regarding the College Sports Commission, the volatility and danger of predictive markets in college athletics and more.
50m
55m
4 mo ago by FollowTheMoney
FTM, Ep. 85: Playoff primer with CFP comms director Brett Daniels
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by College Football Playoff senior director of communications and branding Brett Daniels as the 12-team tournament kicks off on Friday night.
55m
51m
5 mo ago by FollowTheMoney
FTM, Ep. 84: Pension, extensions & re-inventions in college football
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the Disney-Google dispute as TV carriage agreements adapt. The trio also reacts to Mike Elko's extension at Texas A&M, cultural divides in the Big Ten and more.
51m
54m
5 mo ago by FollowTheMoney
FTM, Ep. 83: Coaching carousel craziness, LSU's domino effect & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the coaching carousel being at full speed in early November with 12 open jobs. The trio also discussed the Governor of Louisiana's insane involvement in LSU's coaching search and more.
54m
56m
6 mo ago by FollowTheMoney
FTM, Ep. 82: Franklin's ouster, private equity in college sports & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to Penn State firing James Franklin as it comes with a $50 million buyout. The trio also discussed a possible private equity deal with the Big Ten and much more.
56m
58m
6 mo ago by FollowTheMoney
FTM, Ep. 81: A chat with Business of College Sports founder Kristi Dosh
As the founder of Business of College Sports and an adjunct professor at Florida, Kristi Dosh is an expert on the College Sports Commission. The author of "The Athlete's NIL Playbook" joined this episode of Follow The Money with Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco.
58m
64m
7 mo ago by FollowTheMoney
FTM, Ep. 80: Cody Campbell vs. the SCORE Act, early coach firings & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are a trio of happy Aggies eager to review their experiences at Notre Dame Stadium. They also discussed the latest on the SCORE Act, head coach openings at UCLA and Virginia Tech and much more.
64m
55m
8 mo ago by FollowTheMoney
FTM, Ep. 79: SEC's nine-game schedule, monetizing EVERYTHING & more
The Southeastern Conference has finally caved to the nine-game conference football schedule, which will begin in 2026. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the revenue generation from that expanded schedule and more.
55m
57m
8 mo ago by FollowTheMoney
FTM, Ep. 78: Executive order vs. SCORE Act, increasing CFP value & more
Both the legislative and executive branches have gotten involved in an attempt to "save" college athletics. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the impact of executive orders, congressional bills and more.
57m
58m
10 mo ago by FollowTheMoney
FTM, Ep. 77: Ramifications beginning to follow landmark settlement
The House v. NCAA settlement is here, and now schools are scrambling to prepare for the new world order of college athletics. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are now living in the aftermath of the landmark decision.
58m
47m
10 mo ago by FollowTheMoney
FTM, Ep. 76: SEC-Big Ten revenue, NIL's impact on softball & more
The Big Ten and SEC are still making waves as the House v. NCAA settlement hits more delays. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco touch on those topics, the impact of NIL in softball and much more.
47m
54m
1 yr ago by FollowTheMoney
FTM, Ep. 75: Iamaleava leaves Tennessee, roster limit questions & more
The Nico Iamaleava saga has dominated CFB headlines as the NIL era is leading to more transfer portal moves than ever before. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest topics around college athletics.
54m
48m
1 yr ago by FollowTheMoney
FTM, Ep. 74: Madness of college athletics extends well beyond March
Between conference grumblings, transfer portal craziness and the coaching carousel, the madness is extending well beyond the month of March. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed many different topics.
48m
59m
1 yr ago by FollowTheMoney
FTM, Ep. 73: Playfly Max's Jon Bishop on Texas A&M's new MMR deal
Vice President of Playfly Max Jon Bishop is a member of the Fightin' Texas Aggie Class of 1993, and he joined this episode of Follow The Money with Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco to discuss Texas A&M's new multimedia rights agreement with Playfly Sports.
59m
62m
1 yr ago by FollowTheMoney
FTM, Ep. 72: The domino effect of renewing multi-media rights & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed how multi-media rights deals could impact NIL agreements across college athletics. The trio also discussed the future of conference realignment and much more.
62m
58m
1 yr ago by FollowTheMoney
FTM, Ep. 71: Entering a 'post-NIL' world, creative collaborations & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed the future of NIL as Judge Claudia Ann Wilken nears a decision on the House vs. NCAA settlement. The trio also spoke about the future of TV bundles and more.
58m
64m
1 yr ago by FollowTheMoney
FTM, Ep. 70: Belichick at UNC, uncertainty creating change & more
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest developments from the coaching carousel as Bill Belichick is the new head man at North Carolina.
64m
55m
1 yr ago by FollowTheMoney
FTM, Ep. 69: Cotton's Zinat Ahmed speaks on Lone Star Showdown partnership
On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by Zinat Ahmed, the Executive VP of Marketing & Branding for Cotton Holdings, which is the title sponsor for the "restoration" of the Lone Star Showdown.
55m
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