Most public schools in the South have had an increase in applications driven by a variety of factors. You have states like Florida, Texas, North Carolina, Tennessee and Georgia that have grown significantly in population and at the same time have become popular destinations for OOS kids to want to attend. Part of that is value. Part of that is weather. Part of that is culture.
One big driver is less about woke per se as experience, especially for boys. Boys don't want to go to Liberal Arts schools anymore. Same with drab public schools with no culture outside of school that are common in the Northeast. A dirty little secret in college admissions is the boys drive the applications because the girls chase the boys. Boys don't care about what the ratio of male/female generally but girls do. It's considered a death spiral for most schools when they go over 60% female because girls don't want to go there and boys likely weren't interested to begin with. They tend to be Liberal Arts focused schools and most boys are majoring in Engineering, Business, or Sciences. You also have the reality that overall the college student population is now 60/40 female. It's gradually killing colleges, many of which are in financial trouble and are unlikely to pull out of it. I expect the number of colleges that close in the next decade to explode.
The public schools of the South offer a great college atmosphere that boys are interested in and thus girls follow. They also tend to focus on Business, Science, and Engineering, not Liberal Arts. Covid also played a hand in this for a lot of people, they want a fun atmosphere that has sports and activities. Girls love the Sororities and activities as well and to have fun. The rankings, job placement, and value of those schools is also going through the roof and a lot of them offer nice scholarship money (esp the states that aren't growing as fast).
The strong schools in the South are also now becoming super selective, especially in the most popular majors. UNC is probably the most difficult OOS admit in the country. Georgia Tech for some of the Engineering specialties is harder to get into than MIT. Florida and Texas are pushing 100k applicants. Those schools have strong advantages for In State students in admission so OOS is just insanely competitive with so many applicants for so few spots. It's thus moving down level by level. UGA and NC State are getting really competitive as is A&M of course. Then Auburn/Clemson/UT etc are moving from virtually automatic admission to more and more competitive and less scholarship money thrown around. In the end as the Liberal Arts private schools are dying the big publics are doing better than ever down South.
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