Brazos Valley Speed Dating - Help us figure out how to get more local men to join!

3,902 Views | 22 Replies | Last: 7 hrs ago by graciekRPCV
graciekRPCV
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Howdy!

My name is Grace Kelly (yes, like the princess), and I'm hosting local speed dating events in Aggieland for different age brackets, trying to get people off of the dating apps/websites and out into the community for real, in-person connection.

We have facilitated 532 first dates thus far across our first set of events in 2025, and we've very proud that 100% of our past daters have said in our post-event survey that they'd recommend us to others, and 100% said they felt comfortable. We constantly get great feedback that what we've created is great, because it's not a bar scene, a club scene, or a corporate networking scene, but a genuinely fun, relaxed, no-pressure, structured environment for meeting lots of local singles in person.

Our problem with the "older" age brackets, however (think 45-60 and 60+) is that we sell out of women's seats almost immediately, but then struggle very hard to fill the men's seats. We're trying to crack the secret code of what is holding the men in this age bracket back where the women in this age bracket have no problem signing up and showing up.

I've tried focusing on our data, that 100% of our past daters have said they were comfortable during the event, and also that our mutual match rate post-event is far more successful than apps. For instance, I've seen some research that shows dating apps only match 1-3% for guys, and for women, it's up to 10%. Across our events, we're averaging a match rate between 33-72% (meaning 33-72% of folks at our events get at least one match to go on a second date). Even the people who don't match with anyone still tell us they had a great time and will do it again. The "younger" guys (25-45) especially take time to leave us testimonials about how much they liked it!

The data doesn't seem to move the needle though on the 45-60, 60+ guys, and it's been unclear what exactly is the magic bullet to persuading more men to join us! I know I'm probably opening up Pandora's box by posting in here on a topic like this, but I'm genuinely curious and eager to know what local single men 45+ think about speed dating, and what would help them feel good about participating?

If you need more context on who we are and how we operate, you can check out the Brazos Valley Speed Dating Website, and our Facebook page at Brazos Valley Speed Dating.

Thanks in advance for your insights and advice!
maroon barchetta
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I've told my wife that if anything ever happens to her or to our marriage, I'm just gonna play guitar. I cannot imagine getting back into the dating scene.

That being said, if someone were to be in a situation where they found themselves back in the dating scene unexpectedly, jumping right in like this would be a huge time saver. I see the value.
chigger
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Dr. Watr
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So if I sign up, are you one of the people I can quick date?
histag10
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Is there even a large population of single men in that age range here? I mean, I know a few- but not many compared to the under 45 crowd locally
Rapier108
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I have a feeling that a lot of single guys, especially over 40, have no desire to spend their free time just to experience the real world version of being "swiped left."
"If you will not fight for right when you can easily win without blood shed; if you will not fight when your victory is sure and not too costly; you may come to the moment when you will have to fight with all the odds against you and only a precarious chance of survival. There may even be a worse case. You may have to fight when there is no hope of victory, because it is better to perish than to live as slaves." - Sir Winston Churchill
spicyitalian
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I think my wife might disapprove, but I can ask her.
Omperlodge
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spicyitalian said:

I think my wife might disapprove, but I can ask her.

She goes every time so I am not sure she can really say no at this point.
maroon barchetta
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Dr. Watr
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We're a small population, and personally, my time is already stretched thin between work and hobbies. Because of that, reentering the dating scene feels inconvenientif it were to work, my person would need to show up clearly and say, this is what we're doinglet's go.
Aggieland Proud
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If, or when, I were to become a widower, I'm not sure I would want to reenter the dating mode. Just not interested as would rather spend time with my kids and grandkids. They are more important to me than trying to establish another relationship with a previously unknown person. That's a plus 65+ response.
MyNameIsJeff
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maroon barchetta said:

I've told my wife that if anything ever happens to her or to our marriage, I'm just gonna play guitar. I cannot imagine getting back into the dating scene.

That being said, if someone were to be in a situation where they found themselves back in the dating scene unexpectedly, jumping right in like this would be a huge time saver. I see the value.

I'm 34 and couldn't imagine getting back into dating.
trouble
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In my experience, esp with widowed men (professionally, y'all, I used to be a hospice nurse) they tend to date women they already know.

I see this with my divorced friends as well.
Hornbeck
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If something happens to my wife, I am not dating again. I did it in my 30s here after a divorce, and luckily, I met an older grad student (she was 28) online. Now that I'm 50+, I am not going to pursue another woman.
FlyRod
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My dad was widowed at 67. Two years later he was dating and they stayed together until he passed at 90.

Never say never.
JR Ewing
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I'm a fairly recent widower, and I belong to a widower's group that considers entering the dating scene. I haven't really wanted to find someone else, but it is very lonely to be missing your +1. Many of the opinions I've seen from the other widowers tend to lean to the dating scene people taking advantage of widows and widowers vulnerabilities. They discuss love bombjng, which I had never heard of until recently, so that they can hook up, and things where someone trying to consider meeting someone wouldn't ever want to go through. I guess it's a very protected heart that is scared to open up to just anyone because it has already been hurt more than anyone can imagine. It seems at times just easier to be alone.

I think it also makes sense the comment that many widowers and widows in the age range you mention tend to date people they've known. There is a much lesser chance of being hurt by someone you've known for a long time.

As for me, I've talked with friends from the past, and enjoyed conversations. As far as the dating apps, they are not something I would think I would ever want to join. A casual evening, like the OP mentions, without pressure, would be something I could see myself considering though, maybe without any expectations of actually meeting someone.

Also editing to add that being "out there" in the community and fearing running into someone you dated or went on a date with which may not have worked out doesn't help the internal thoughts of "it's just easier not to date".

Just my $0.02.
Dr. Watr
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I agree with all of this.
aggies4life
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" Our problem with the "older" age brackets, however (think 45-60 and 60+) is that we sell out of women's seats almost immediately, but then struggle very hard to fill the men's seats. We're trying to crack the secret code of what is holding the men in this age bracket back where the women in this age bracket have no problem signing up and showing up."

Hmmm try putting those men in an age bracket - 1 or 2 below theirs and see if that cracks the secret code….
FlyRod
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JR Ewing said:

I'm a fairly recent widower, and I belong to a widower's group that considers entering the dating scene. I haven't really wanted to find someone else, but it is very lonely to be missing your +1. Many of the opinions I've seen from the other widowers tend to lean to the dating scene people taking advantage of widows and widowers vulnerabilities. They discuss love bombjng, which I had never heard of until recently, so that they can hook up, and things where someone trying to consider meeting someone wouldn't ever want to go through. I guess it's a very protected heart that is scared to open up to just anyone because it has already been hurt more than anyone can imagine. It seems at times just easier to be alone.

I think it also makes sense the comment that many widowers and widows in the age range you mention tend to date people they've known. There is a much lesser chance of being hurt by someone you've known for a long time.

As for me, I've talked with friends from the past, and enjoyed conversations. As far as the dating apps, they are not something I would think I would ever want to join. A casual evening, like the OP mentions, without pressure, would be something I could see myself considering though, maybe without any expectations of actually meeting someone.

Also editing to add that being "out there" in the community and fearing running into someone you dated or went on a date with which may not have worked out doesn't help the internal thoughts of "it's just easier not to date".

Just my $0.02.


Dating while older comes with a maturity, wisdom and experience (yes I admired and miss my dad) that is often lacking in younger folk. Which paradoxically should (and could) be an advantage for dating at an older age. Just a thought.
Rex Racer
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I was single until I was 41 years old. I loved it, and I was not looking anymore. I married a lady who was my first girlfriend (when I was 15). I have told her that I didn't get married until she came back into my life because I was waiting on her. I can't imagine marrying anyone else. If something happened to her, I would stay single the rest of my life.

I know how to be single, and I enjoyed it. I only know how to be married to my wife, and I would not be interested in the least in marrying someone else. I would just enjoy watching as many sporting events as I could and eating whatever the heck I wanted to.
merc
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aggies4life said:

" Our problem with the "older" age brackets, however (think 45-60 and 60+) is that we sell out of women's seats almost immediately, but then struggle very hard to fill the men's seats. We're trying to crack the secret code of what is holding the men in this age bracket back where the women in this age bracket have no problem signing up and showing up."

Hmmm try putting those men in an age bracket - 1 or 2 below theirs and see if that cracks the secret code….

Yeah, I'm not in the 45+ group(yet!) but if we are being honest I wouldn't be thrilled about only talking to people my age or older as a guy. I'm not by any means ruling someone older out either but I'd be far less motivated if the pool of women didn't include the age bracket I've recently been dating in. The age stuff is always such a funny dynamic to me.

This is an interesting idea though.
graciekRPCV
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We've had a couple people afraid of that, but then the men who actually show up to our events love the structure because we're actively preventing that kind of experience. We've made a lot of intentional decisions to create a "no rejection" environment:

  • Everyone who signs up must agree to terms and conditions, which include agreeing to being respectful and courteous, and recognizing that if anyone is rude, they will be asked to leave without a refund.
  • No one is allowed to ask for contact information at the event, meaning there is no potential "rejection," and if anyone attempts to get someone else's information during the event, they will be asked to leave (takes the pressure off of everyone when they know they're not allowed to exchange numbers).
  • Women stay seated and the men get up and move with each timed round (five minutes each), so there's no awkwardness if things don't click for one or both parties. They just have to talk for five minutes and move on to their next date.
  • Our matching process is completed post-event, so people can feel relaxed and have fun at the event itself and not worry about if the person they like, likes them. We only connect mutual matches via email afterwards, and we encourage everyone to do in-person dates for their follow-ups.
Thus far, folks have been really impressed with the overall behavior and character of all the daters, as they're usually local professionals who are friendly and engaged. A massive amount of participants are Aggies or currently work for the university, so it feels quite comfortable in that aspect as well.

Of course, we can't prevent a man from liking a woman who might not like him back, but if that guy truly wants to find a partner, he'll have better luck talking to 15 single women in one night than perpetually swiping.

If you have insights on other things we can do to help guys understand that there isn't public rejection at our events, or any other changes you'd suggest to our format to further increase that level of comfort - we'd be glad to hear it!
graciekRPCV
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So in looking at Census data it's interesting because the number of single adults is nearly equal between the genders for Brazos County, but there is definitely an imbalance when it comes to widowed/divorced. For every divorced man, there are 1.87 divorced women, and for every widowed man, there are 4.41 widowed women. That could partially explain it, but even then, the disproportion is so extreme (we sold out 15 tickets for women in one event, and only sold 1 men's ticket for the same event), that stats alone don't seem to fully illuminate the issue. I'd love more data myself!
graciekRPCV
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Thank you for responding as your insights are very helpful! We do have terms and conditions that all daters must agree to in order to participate in our events, including being respectful and courteous, and we also don't allow the exchange of contact information at the event itself (to discourage any public rejection).

We also do a post-event matching process where only emails are exchanged between mutual matches. We have resources on our website for dating, and I'm actually working on various materials on how to date safely and with awareness. Love-bombing is definitely a major problem in the dating world in general, but there's a lot more awareness now than there was before.

One of our goals with this is that even if you don't find a potential partner at the event, you still get to meet and talk to 10-15 different singles in your same stage of life. You get to kind of shake the dust off and gain some confidence as well as insight into yourself and where you are and what you want in a partner.

Some folks have loved getting to meet other singles of their own gender or just making friends. Even if someone walks away with no matches, they still say they had fun and felt like it was a productive use of their time to socialize with new people going through the same season.

BCS is definitely small so you're right that folks do run into people they know. My original partner in this business and I actually bonded originally because we were talking about how terrible dating was locally, and we both recounted our worst date and realized it was with the SAME local guy. We've recognized folks at our events that we've dated, and folks have said they recognize some folks they've matched with on apps but never met in real life. But honestly, in the moment itself, it's just a 5-minute conversation before both you and they move on to other dates with other people, and thus far, no one has felt like it was a bad experience because they had dated one of the 15 daters that were there.

Your insights are super helpful - and just FYI if your group has anyone in the 60+ crowd, we have an event coming up on January 29 at Hush and Whisper for the 60+ age group. We've just sold out of women's tickets today, but still have quite a few men's tickets, and we offer discounts for anyone who serves or has served (military, first responder, K-12 educator), or who refers friends to our events. You can share our event link page: tx.ag/bvsdevents. (But no pressure! We want folks to feel comfortable!).

Thanks!
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