Season ticket price updates

14,802 Views | 139 Replies | Last: 10 days ago by AgFlyGuy
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9:58a, 6/25/25
Triples the price of the cheap seats I bought. Will be interesting to see how this goes as far as attendance.

I'm curious if the "upper corner balcony" is cutting in to what was reserved for student in upper deck behind basket, but rarely used by students.

https://12thman.com/news/2025/6/24/mens-basketball-athletics-invests-in-future-with-ticket-price-adjustments-for-mens-basketball
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BQ_90
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10:31a, 6/25/25
AG
i don't think that includes those students seats, i guess until you log in to buy season tickets you won't know for sure.

But this was coming, Trev said as much earlier this year that prices where going up
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dgb99
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11:10a, 6/25/25
AG
Yeah...that's gonna be a no for me...I likely will switch to buying tickets for individual games on secondary market.

I enjoyed my cheap seats last year and got decent usage out of them even though I'm up in Plano. I'm not surprised by an increase but double/triple previous cost is silly.
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Detective Jake Peralta
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11:21a, 6/25/25
AG
My tickets that cost $290 last year will now cost $800.

I can't imagine many in my section will renew at that level but maybe I'm wrong.
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TheWoodsAg
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1:41p, 6/25/25
AG
ESPN will get some more subscribers.
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Luigi Vampa
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1:56p, 6/25/25
AG
Are we trying to have a 40% full stadium?
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Complete Idiot
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In reply to Luigi Vampa • 2:26p, 6/25/25
24601 said:
Are we trying to have a 40% full stadium?
I think we have more fans, and local residents, willing to buy single game tickets 1-3 times a year than we do season ticket buyers. Season ticket buyers often leave their seats empty, as well, leading to higher announced attendance (tickets sold) than what is actually sitting in seats.

Even with fewer season tickets sold, we could end up with more people in seats if that is all correct. At least for bigger games and weekend games.
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atm86
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2:26p, 6/25/25
AG
Goodbye. Have a nice day.
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Matsui
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2:39p, 6/25/25
AG
Thanks Biden!
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dgb99
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3:16p, 6/25/25
AG
I am curious to hear from folks with not cheap seats on how much of an increase this actually is for y'all and whether it makes y'all reconsider renewing.

It's one thing to drive away small timers like me (in addition to discouraging first time buyers) but it's a whole other thing if it might cause people with more substantial donations to drop tickets.
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BQ_90
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3:20p, 6/25/25
AG






here you go
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BQ_90
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3:22p, 6/25/25
AG
what's interesting is this board is worried that this will decrease actual attendance, yet the thread on premium the general thinking is this will increase actual attendance. Theory being there will be more individual game seats available for people to buy
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dgb99
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In reply to BQ_90 • 3:30p, 6/25/25
AG
Thanks! I was in the process of looking up the difference from last season when I refreshed and saw it was already here.

I can see that line of thinking...maybe especially for locals who thought there was no availability but wanted to buy last minute or a few days before?
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dgb99
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3:32p, 6/25/25
AG
I'll try to link the new map here:
Hmmm...guess I should pay for Texags in addition to paying for more expensive season tickets...
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BQ_90
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3:42p, 6/25/25
AG
I'm not really sure why everyone thinks there is this mass of local wanting to go to MBB only if we had some marketing plan or something like that.

And my guess is higher ticket prices won't sell locals on going anymore than they go now
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AGDAD14
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4:51p, 6/25/25
I thought the whole world was in favor of paying college student athletes! Now when the rubber meets the road, fans aren't going to step up and pay the price.
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bobinator
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In reply to BQ_90 • 5:41p, 6/25/25
AG
The ticket situation for basketball was bad but I don't think this makes it any better
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greg.w.h
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In reply to BQ_90 • 7:24p, 6/25/25
AG
BQ_90 said:
I'm not really sure why everyone thinks there is this mass of local wanting to go to MBB only if we had some marketing plan or something like that.

And my guess is higher ticket prices won't sell locals on going anymore than they go now
If Bucky Ball goes viral, they won't have a problem. Bucky is a better face of the program than Buzz was.
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Heineken-Ashi
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In reply to AGDAD14 • 8:00p, 6/25/25
AGDAD14 said:
I thought the whole world was in favor of paying college student athletes! Now when the rubber meets the road, fans aren't going to step up and pay the price.
That's because they thought the GREEDY MEAN athletic departments, conferences, and advertisers would be the ones paying.

Once fans realized that it was THEM, the reality that many warned them about - when they cried about the poor poor children getting free education needing to get paid - slapped them in the face.
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Buford T. Justice
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8:18p, 6/25/25
AG
They need to incentivize sales/transfers to locals, or people that will sit in the seats. For every successful transfer, and it is up for a full-time employee to define what that is, and the season ticket holder then gets a refund of $x from their full bill.

It's the see-saw effect. Cash in hand, butts in seats.

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BQ_90
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In reply to Buford T. Justice • 8:58p, 6/25/25
AG
Buford T. Justice said:
They need to incentivize sales/transfers to locals, or people that will sit in the seats. For every successful transfer, and it is up for a full-time employee to define what that is, and the season ticket holder then gets a refund of $x from their full bill.

It's the see-saw effect. Cash in hand, butts in seats.


They have deal,with SeatGeek. They won't undermine that. Plus the AD has better things to do than become secondary ticket brokers

Locals can go, the majority just don't want to. Or,they'll go but they want very cheap tickets
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Tink98
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In reply to Heineken-Ashi • 11:07p, 6/25/25
AG
I love the idea of free education, I love the idea of free healthcare, and I love getting the best players possible.

But, the money has to come from somewhere.
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Method Man
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5:29a, 6/26/25
What's the desired outcome here? More butts in seats or more revenue? Trev stated it was revenue but as usual he's overestimating Ags' need to be basketball season ticket holders
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90ags
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7:54a, 6/26/25
If they win, people will come. Frankly, think ol' Trev counting on new excitement of Bucky Ball to drive up attendance. May be some increased attendance just to see how new team looks and performs (frankly just if they shoot better than watching the Jekyll and Hyde shooting performances of Buzz teams)

Poor Bucky will be tasked with lots of mktg and getting the word out and probably standing on campus telling students to get to the arena (yes, part of all coaches' 'job', but will be a much heavier lift than most schools with a BBall program).
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Dr. Horrible
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8:13a, 6/26/25
I mean, we have to pay players now. Where did you think the money was coming from?

For what it's worth, my tickets went up about $100/ticket. Easy renew for me…
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bobinator
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In reply to BQ_90 • 8:13a, 6/26/25
AG
I don't think it's undermining the deal with seatgeak, if anything it's incentivizing more people to put their tickets there rather than just eating them for games they don't want to go to.

For me, there's no question that it's been a huge problem the last couple of years that people who have season tickets aren't showing up for games (I'm not even talking about like random non-con games, but fairly big conference games.) And they're not only not showing up, they're not listing their tickets anywhere or giving them to anyone.

We'll have games where the pickings on the secondary market are SLIM and then you show up and the place is 75% full.

I don't have a big answer or anything because it's a complex problem. On one hand, we need season ticket holders to show up and fill those seats. We also need to find ways for people to WANT to spend more money at Reed Arena.

On the other hand, there needs to be some incentives for hardcore fans to actually want to be season ticket holders. Maybe hold some open practices throughout the year or discounted concessions or something.

I think it's safe to say I'm as hardcore an Aggie basketball fan as anyone and I haven't really seen any reason to get season tickets the last few years other than just the routine and not having to deal with finding tickets for each game.
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greg.w.h
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In reply to 90ags • 8:23a, 6/26/25
AG
90ags said:
If they win, people will come. Frankly, think ol' Trev counting on new excitement of Bucky Ball to drive up attendance. May be some increased attendance just to see how new team looks and performs (frankly just if they shoot better than watching the Jekyll and Hyde shooting performances of Buzz teams)

Poor Bucky will be tasked with lots of mktg and getting the word out and probably standing on campus telling students to get to the arena (yes, part of all coaches' 'job', but will be a much heavier lift than most schools with a BBall program).
Buzz refused to do that and suggested the way he coached should cause people to show up. I don't think the coach is sufficient as a marketing strategy but likely is necessary. (Disclaimer: I work adjacent to marketing but don't pretend to DO marketing in my day job…)
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90ags
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In reply to greg.w.h • 10:21a, 6/26/25
Agree about Buzz, but think Bucky will do that and already doing that a bit (via podcasts and interviews). Think he knows if he brings some excitement and team that's fun to watch, it will generate excitement. Wins will be needed, but unsure how the masses will respond how fast they need to see them vs. top competition in SEC (that's a TBD for a variety of reasons).

Frankly, IMO, all employees of a company are indirect mktg. agents regardless of function (esp if they love their company and believe in the product / services provided). Seen it everywhere by simple things (i.e., being only loyal to their brand name and relaying that), but I do expect Bucky to not only sell his BBall 'style' and A&M program to go along with it.

Hopefully fun times ahead.
______________________________________________________ Play for the name on the front of your jersey, not the back...
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Great2BeAnAGGIE
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10:23a, 6/26/25
AG
So i have been a season ticket holder for a long time.
G Rollie to now.
I have sat through a conference season where we didn't win a single game and continued my support of our basketball program for the few really fun seasons we had during this timeframe.
Now you want to double my price for the same seats I have bought faithfully since the 80's?
You have made no changes or upgrades for me as a fan.
We have no idea if we made an upgrade to the "product " that will be on the court.
I could understand if we as a fan base were getting an upgrade in facilities, experience, etc. but come on…. Doubling the cost for nothing is just BS.
Bucky says having a rabid fan base is one key piece to winning well good luck with that when you are running off the few fans that have stuck with you for years when the AD didn't give a crap about basketball.

At least, fix the parking situation for season parking pass holders and I would feel like I was getting some lubricant before getting (fill in the blank)!!

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GigEm81
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11:19a, 6/26/25
AG
Mine are going up 30% or $200 per ticket. It seems like a lot especially given I'm 1400 miles away and end up missing/selling a few.

It kind of seems like they are trying to get to scalper prices.

I definitely will not be seeking better seats as I thought I might.
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greg.w.h
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In reply to GigEm81 • 11:20a, 6/26/25
AG
GigEm81 said:
Mine are going up 30% or $200 per ticket. It seems like a lot especially given in 1400 miles away and end up missing/selling a few.

It kind of seems like they are trying to get to scalper prices.

I definitely will not be seeking better seats as I thought I might.
New coach, huge funding needs. But if they overprice it will be lost upfront revenue…
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Ag13
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In reply to bobinator • 11:29a, 6/26/25
AG
bobinator said:
I don't think it's undermining the deal with seatgeak, if anything it's incentivizing more people to put their tickets there rather than just eating them for games they don't want to go to.

For me, there's no question that it's been a huge problem the last couple of years that people who have season tickets aren't showing up for games (I'm not even talking about like random non-con games, but fairly big conference games.) And they're not only not showing up, they're not listing their tickets anywhere or giving them to anyone.

We'll have games where the pickings on the secondary market are SLIM and then you show up and the place is 75% full.

I don't have a big answer or anything because it's a complex problem. On one hand, we need season ticket holders to show up and fill those seats. We also need to find ways for people to WANT to spend more money at Reed Arena.

On the other hand, there needs to be some incentives for hardcore fans to actually want to be season ticket holders. Maybe hold some open practices throughout the year or discounted concessions or something.

I think it's safe to say I'm as hardcore an Aggie basketball fan as anyone and I haven't really seen any reason to get season tickets the last few years other than just the routine and not having to deal with finding tickets for each game.
IMO raising the season ticket prices significantly like this will inevitably result in less season ticket holders next year. I'm excited for Bucky but don't think the action of hiring him will be enough to offset the increased costs (Beard may well have been big enough to justify). If/when Bucky proves he can build a winner here then sure people will be more willing to pay higher prices, but even Buzz and his tournament streak still left a lot of available season tickets during renewal last year.

Less season ticket holders means even less tickets available on the secondary market which will of course mean higher costs. Combine that with a corresponding increase prices charged for single game tickets if you purchase directly through the athletic department (even for the midweek games) and we are going to have even more trouble filling up Reed Arena outside the 2-3 big opponent home games a year that fill up seemingly regardless.

Agreed on the need for incentives to attend games. I don't know what these are but, it doesn't seem like there's much trying.
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bobinator
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In reply to Ag13 • 11:54a, 6/26/25
AG
There might be fewer tickets on the secondary market but there will be better selection through the actual primary market if there are fewer season ticket holders.

The really annoying thing the last few years, and there were multiple games last year where this was the case, is this scenario: And it's usually for like mid-tier SEC games. I'm not talking about trying to scheme our way into 12,000 fans for a game against a SWAC team, but there are some barriers to better attendance for middle-of-the-road games, and last year even the Auburn game had a lot of this:

- Season tickets are taking up the vast majority of the arena, so the only tickets through the 12th Man Foundation suck (good problem to have normally!)
- Not many tickets available on the secondary market (also a good problem normally!)
- But then you get there and people just aren't showing up.

To me that says season tickets are probably too cheap if people are buying them and either not using them or not even bothering to try and sell them.
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DTP02
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In reply to GigEm81 • 5:50p, 6/26/25
AG
GigEm81 said:
Mine are going up 30% or $200 per ticket. It seems like a lot especially given I'm 1400 miles away and end up missing/selling a few.

It kind of seems like they are trying to get to scalper prices.

I definitely will not be seeking better seats as I thought I might.


If you live 1400 miles away and only miss a few games a season, you may be the best Aggie basketball fan in existence. Hat tip to you.
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Complete Idiot
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In reply to bobinator • 6:43p, 6/26/25
bobinator said:
There might be fewer tickets on the secondary market but there will be better selection through the actual primary market if there are fewer season ticket holders.

The really annoying thing the last few years, and there were multiple games last year where this was the case, is this scenario: And it's usually for like mid-tier SEC games. I'm not talking about trying to scheme our way into 12,000 fans for a game against a SWAC team, but there are some barriers to better attendance for middle-of-the-road games, and last year even the Auburn game had a lot of this:

- Season tickets are taking up the vast majority of the arena, so the only tickets through the 12th Man Foundation suck (good problem to have normally!)
- Not many tickets available on the secondary market (also a good problem normally!)
- But then you get there and people just aren't showing up.

To me that says season tickets are probably too cheap if people are buying them and either not using them or not even bothering to try and sell them.
Exactly the points I had posted/pondered but I guess it was on the Premium board. That's where I drop my bangers.
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