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Why am I seeing ads at the movie theater?

4,134 Views | 100 Replies | Last: 21 min ago by CharleyKerfeld
AggieArchitect04
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When did this horse**** start and who is responsible? We watched ads until showtime (4:20) and then another 16 minutes of trailers with more ads mixed in.

I paid a ticket to watch a movie. Not be shown the newest Lincoln commercial 3 times. Get rid of this bull*****

Going to the theater is getting more and more unattractive.
HalifaxAg
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AggieArchitect04 said:

When did this horse**** start and who is responsible? We watched ads until showtime (4:20) and then another 16 minutes of trailers with more ads mixed in.

I paid a ticket to watch a movie. Not be shown the newest Lincoln commercial 3 times. Get rid of this bull*****

Going to the theater is getting more and more unattractive.


yep, better to just stream at home these days, my home theater is better quality and my popcorn tastes better...and I can pause to go piss.
jokershady
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Kaiser von Wilhelm
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AggieArchitect04 said:

When did this horse**** start and who is responsible? We watched ads until showtime (4:20) and then another 16 minutes of trailers with more ads mixed in.

I paid a ticket to watch a movie. Not be shown the newest Lincoln commercial 3 times. Get rid of this bull*****

Going to the theater is getting more and more unattractive.


Not consistent, but there have been ads at some theaters ive been to for at least a decade.
ABATTBQ11
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Crappy Hollywood movies and streaming have probably cut into their revenue. Ads with the previews give them another stream.
Mega Lops
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I've followed the movie business for a long time now. Not as a journalist or anything fancyjust somebody who's paid attention to how the whole machine works. Enough to call myself an expert on all matters of the big screen.

Box office numbers, release windows, why studios make the calls they do… that kind of thing. If you watch it long enough, you start noticing trends before everybody else does. And one trend that's been pretty plain for a while now is that movie theaters just aren't the center of the movie world anymore, even if some folks still talk like they are.

For a long time theaters had themselves a built-in advantage that people nowadays mistake for something deeper. If you wanted to see a new movie, that was the only place you could go. Period. There wasn't some mystical "cinematic experience" propping the whole thing upit was just the fact that the movie flat-out wasn't available anywhere else. Naturally that made theaters feel important. But once the technology caught upfast internet, big TVs, good sound systems, and streaming services that'll deliver a movie quicker than you can pour a glass of sweet teathat advantage just about disappeared.

What's funny is a lot of the arguments folks still make for theaters sound like they're stuck about fifteen years back. You'll hear about "the big screen," which made perfect sense when everybody was watching movies on a little TV that weighed as much as a washing machine. These days plenty of living rooms have screens big enough you almost need a map to find the remote. Same with sound. A decent home setup sounds fantastic and, as a bonus, doesn't include somebody two rows back unwrapping candy like he's opening Christmas morning right in the middle of the quietest scene.

Then there's the cost, and buddy that's where things really start getting sideways. Going to the movies used to be a cheap night out. Now it feels like you're budgeting for a minor road trip. By the time you buy tickets, grab popcorn, maybe a drink, you've spent enough to cover a couple months of streaming. And for that price you get exactly one movie at exactly one time whether it's convenient or not. Meanwhile at home you can pick from a library bigger than a small-town bookstore, start whenever you feel like it, pause if the dog starts barking, and not take out a second mortgage for popcorn.

Truth be told, the studios seem to know which way the wind's blowing too. The gap between a movie hitting theaters and showing up on streaming keeps getting shorter. A lot of the mid-budget movies that used to fill theatersdramas, comedies, thrillersdon't even bother much with theaters anymore. They just show up on streaming because that's where people are already sitting on the couch. Theaters mostly rely on giant blockbuster spectacles these days, which makes the whole setup feel a little like the county fairbig crowds for a weekend or two, then things quiet down again.

Now don't get me wrong. I still enjoy a good theater crowd when the right movie rolls around. There's something fun about hearing a whole room react to a big moment together. But the way some people talk about theaters, you'd think movies physically couldn't exist anywhere else. It reminds me of folks who swear vinyl records are the only proper way to hear music. That's fine if that's your thing, but most everybody else figured out convenience ain't such a bad trade.

Streaming just fits how people live nowadays. You sit down, open an app, and watch whatever strikes your fancy. No showtimes, no driving across town, no snack prices that make you do mental math in the concession line. It's simple, it's convenient, and every year the picture and sound get a little bit better.

So no, theaters probably aren't fixing to disappear entirely. There'll always be room for the occasional big spectacle movie folks want to see on a massive screen with a crowd. But if you've been paying attention to how the business has been shifting, it's pretty clear theaters aren't running the show anymore. These days they feel more like a special-occasion outing than the main way people watch moviesand honestly, most folks seem perfectly content with that.
zap
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I would take ads all day long if it guaranteed everyone in the theater would STFU and watch the movie.

Every time I go to the theater, I have to shush someone because their parents didn't teach them any manners.
jokershady
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Preach. This is why we plan ahead and look at all the releases each year and decide as a family what we plan on seeing because:

1. It's expensive to take a family of 5 out to a movie.

And 2. Those movies we see we want to see opening weekend with a big crowd because that's now a part of the fun, especially for my kids.

Everything else we wait on streaming….i expect we'll enjoy zootopia 2 and hoppers, but I'm fine with waiting…and I'll definitely want to watch Hail Mary but willing to wait to rent it.

Just how it is….which is why I've been paying so close attention to the domestic box office lately which I'll be making a thread about at some point for 2026….
FL_Ag1998
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I agree with a lot of your sentiment, but you're definitely skewing things a little.

I've been one on here who promotes the theater experience, but you're exaggerating when you say that poster's on here promote theater going as the "only way" to see movies. No one has said that.

What many, including me, have said is that for some movies you're not going to get the same experience at home, no matter how good your popcorn is, or comfortable your couch is, or your tv and audio setup. TVs and home sound systems are incredible these days, but unless you're duplicating exactly the screen and audio setup of a theater, movies like F1 aren't the same at home on the TV.

Does every movie necessitate going to the theater to enjoy it? No. Is everyone going to feel the same as me, or the same as you? No. Yes, the cost is out of control. And I do also agree that straight-to-streaming (or after a limited 2-week run in the theaters) is appropriate for many movies. But these threads always feel a little bit like "crotchedy old man doesn't want to leave his bark-o-lounger and doesn't understand why anybody else would either".

And BTW, news is out that Universal studios is moving back to a 5 week theatrical run for their movies this year, and then back to 7 weeks in 2027.
double aught
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Quote:

These days plenty of living rooms have screens big enough you almost need a map to find the remote

Ok, I've been trying, but I cannot make sense of this sentence.
javajaws
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Well, they are obviously doing it for revenue. You can see the writing on the wall. Costs are up, profits down. In order to stay in business they have to make money any way they can. If they dropped commercials and sold affordable drinks and snacks they would just have to jack up the ticket prices that much more. It's not unlike the airlines nickle and diming you for everything. They are trying to distribute the cost around any way they can so as not to give everyone price shock.

And yeah...nobody talks in my home theater and lives to do it a second time!
wangus12
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From all the noise, Hail Mary is definitely something you want to see on the big screen
MEEN Ag 05
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First ad I saw in a theatre was over twenty years ago. It was very strange at the time....made stranger that it was an Aqua Velva commercial.

"It just feels better with an Aqua Velva man." I felt oddly violated...
An L of an Ag
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wangus12 said:

From all the noise, Hail Mary is definitely something you want to see on the big screen


Agreed! Can't wait to see this! Typically we'll go to these epic type movies in the theater, but will wait and stream just about anything else.

Except for very rare one-of-a-kind limited theater runs, like that "Becoming Led Zeppelin" documentary. Seeing that at the Palladium IMAX was like going to a Led Zeppelin concert - there's no way streaming it at home would do it justice.
Cinco Ranch Aggie
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Ads like these have been in theaters for quite some time now.

I do love going to the movies, but these days I limit the theater going experience to the truly big cinematic releases. This year that will be Project Hail Mary, Disclosure Day, The Mandalorian and Grogu (awful title), Avengers Doomsday, and Dune Part 3. I might have missed a title in there, but if it's big like these then I'm going to the theater.
YouBet
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Kaiser von Wilhelm said:

AggieArchitect04 said:

When did this horse**** start and who is responsible? We watched ads until showtime (4:20) and then another 16 minutes of trailers with more ads mixed in.

I paid a ticket to watch a movie. Not be shown the newest Lincoln commercial 3 times. Get rid of this bull*****

Going to the theater is getting more and more unattractive.


Not consistent, but there have been ads at some theaters ive been to for at least a decade.


At least a decade if not 15-20 years. OP is a hermit.
cajunaggie08
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I remember seeing the Coca-Cola Grand Theft Auto style ad at the Katy Mills AMC when I was in high school
ATM9000
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Cinco Ranch Aggie said:

Ads like these have been in theaters for quite some time now.

I do love going to the movies, but these days I limit the theater going experience to the truly big cinematic releases. This year that will be Project Hail Mary, Disclosure Day, The Mandalorian and Grogu (awful title), Avengers Doomsday, and Dune Part 3. I might have missed a title in there, but if it's big like these then I'm going to the theater.


I mean… you are missing probably the biggest must see in the cinema: The Odyssey.

Aside from that, there's just too many cinemas now. Experience at the movies is still better for the big movies. I've got a big TV and great sound system at my house. Watched F1 on it the other day. It was great… but it didn't touch the experience at the actual cinema when I watched it as an example.
rhutton125
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The ones that get me are the ones that try and hype you up for the movie experience you're already there for. "Prepare yourself for crisp visuals, incredible audio, movie magic!" (10 trailers later) "And now… 10, 9, 8, preparing incredible visials, 7, 6, earth-shaking sound, 5, 4, only at…!, 3, 2, 1, AMC!!!!!"

Then a Coca Cola commercial, then Nicole Kidman, THEN the effing movie.
Flashdiaz
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there have been ads for a long time but they used to cutoff at the time the movie is supposed to start. Then the Previews start then the movie. The difference now is these ads continue on after the posted showtime.

they should just follow streaming and offer a lower cost movie experience with ads and pay higher to not deal with ads.
PatAg
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Some movie theater chain should commit to doing normal prices for drinks and food for half a year and see what happens.
Cinco Ranch Aggie
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ATM9000 said:

Cinco Ranch Aggie said:

Ads like these have been in theaters for quite some time now.

I do love going to the movies, but these days I limit the theater going experience to the truly big cinematic releases. This year that will be Project Hail Mary, Disclosure Day, The Mandalorian and Grogu (awful title), Avengers Doomsday, and Dune Part 3. I might have missed a title in there, but if it's big like these then I'm going to the theater.


I mean… you are missing probably the biggest must see in the cinema: The Odyssey.

Aside from that, there's just too many cinemas now. Experience at the movies is still better for the big movies. I've got a big TV and great sound system at my house. Watched F1 on it the other day. It was great… but it didn't touch the experience at the actual cinema when I watched it as an example.

Yeah, as I noted, I knew I was missing one.

What I read on here about F1 last year is what prompted me to go see that one at the theater. I am so glad that I did - that movie was a must-see on the big screen.
ATM9000
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PatAg said:

Some movie theater chain should commit to doing normal prices for drinks and food for half a year and see what happens.


I don't think normal concessions prices are what kill it for movies.

The model that I think will slowly die a death is the full meal places. Those get stupid pricey, their food product is meh and there's just not enough big movies anymore to sustain them with the true premium viewing experience places.

I don't think home theatres are really competing as much with movie theatres as folks think. What's really happened is the risk model has changed for studios with streaming. Studios probably would just as soon take guaranteed returns from streamers on smaller films vs throw $4-500m on the line and hope things play out right over a 4 week period to recoup their costs.
double aught
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PatAg said:

Some movie theater chain should commit to doing normal prices for drinks and food for half a year and see what happens.

They'd probably go out of business. I suspect that revenue keeps them in the black.

Sports venues are the offensive ones. They make money hand over fist without the exorbitant concession prices, but they do it anyway. Pure greed.
Pichael Thompson
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Best way to shore up a failing business model is to annoy the end users


Truly amazing the pure incompetence of so many in the movie biz these days
uujm
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There have been ads for a long time.

My first job was a projectionist at a small two screen build in the 40's in 1996. We had ads that would come on small 35mm rolls to be programmed with certain movies. I saw old ads for Bic lighters stashed away in the projection booth that were on acetate film which they stopped using in the 80's. In 1998 I moved to a new company which used slide projectors to play local ads. In 2003 I managed a Regal and while we were using 35mm projectors for the feature we also had digital projectors to show ads before the trailers.

I now go to the Citadel Mall in Charleston and there are no ads and they only play one trailer. First time I went I missed the first 25 minutes because I thought there would be 6+ trailers. At the IMAX AMC in Kennesaw I can show up 30 minutes after the start time and still catch Nicole Kidman.
Cinco Ranch Aggie
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AMC in Kennesaw I can show up 30 minutes after the start time and still catch Nicole Kidman.
LMCane
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literally have not been in a movie theater in years

did you also include:

"after COVID people don't want to be cooped up for 3 hours with 120 other human beings?"
Quad Dog
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This oddly made me remember this epic commercial playing before movies in the 90s. I remember people loving it and cheering, but then booing that it was an Marines ad.
Apache
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Quote:

literally have not been in a movie theater in years

Congrats?
Apache
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We used to sneak in snacks and drinks because movie ones were expensive when I was little.

With regard to commercials, I just talk to whoever I'm with & ignore what's on screen. Or screw around on my phone until the trailers start popping up.

This isn't that hard & you shouldn't let it detract from the movie experience. It's nice on the big screen without the distractions of home around. Usually.
aggie-man999
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That's been happening for a looooong time
The Collective
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The old release windows were pretty genius.

I remember seeing movies in the theater and then waiting for close to a year for the opportunity to rent it. And if you were renting at release week, you damn sure better get to the video store early.

The truly shocking business model was the dollar theater that somehow slipped in between a $4-$5 new release movie ticket and a $3.99 vhs rental fee. If a person was desperate enough to see a movie before it truly disappeared for months, they'd scamper over homeless people and used needles on their way to just one more taste of Teenage Mutant Ninja Turtles before it disappeared for god knows how long.
Cinco Ranch Aggie
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How about the time when a movie would finish its theatrical run and then … nothing. Until some time later, more than a year in a lot of cases, and it would come on network TV. But wait, there's more! If for some reason you forgot it was going to air, or someone on your house with more authority over your home's single TV wanted to watch something else, well then you just didn't get to watch it. One could not record it because the VCR was not yet available.
Zombie Jon Snow
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How long since you've been to a movie??? There's been ads for a decade or more at most theaters. Or preshow "entertainment segments that are creative ads". And previews too.


I don't understand why people get to movies early any more at all. Reserved seating makes tolerating all of that a choice.

At best I arrive at the theater on time. Like when the movie "starts". And that's only if I intend to get snacks. More often we have drinks and snacks stashed in pockets and her purse.

We moved since, but a few years ago we lived less than 10 minutes from our closest theater. We would typically leave our house at the designated showtime and be in our seats before it started.


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