Guitarsoup said:
I am seeing little local SAHM businesses making T-shirts for sale with victims names/images and claiming the money made will go to the families, but no known connections to the families
We saw things similar on Texags when MFBarnes started the GoFundMe for someone he didn't know without their knowledge.
We have shut down 20+ fraudulent GoFundMes using my cousin's name. There are probably countless more that made it through that we never found.
I haven't looked, but there are probably public Facebook pages created for all of the children and their families by people in Pakistan (don't know why Pakistan but that's where all of the ones who used my cousin's name came from). They're impossible to get shut down and wouldn't even name a price for me to buy their page and shut it down.
Social media has commoditized attention, and commodity "markets" move way faster than we think. I live in Australia and flood updates were basically all that was on TV all weekend even out here. Any story that has gone global like this will lead to the dark side of the internet coming out in force.
If you click the About link on any public Facebook page it will show you the history of the page. What many of them do is have generic page names just to build some history and then they change the names when they've identified their next target.
As soup said, this is different from the hopefully well-meaning but likely not well-organized SAHMs.