I've successfully sold all my tickets now on FIFA's resale marketplace, so I can in good faith describe the process and give some notes/observations on the process for those interested in buying or selling there.
1) I highly recommend buyers use FIFA's Marketplace.
- Biggest reason is that Stubhub (and probably all others) will not require sellers to transfer the ticket vouchers immediately. Subhub doesn't require sellers to transfer anything until they get assigned seats and get real tickets. Some sellers will get on the FIFA platform and use their transfer system to let you get it immediately, but most will not.
- This games the system to the advantage of scalpers and Stubhub. If your seller gets lucky and gets good seats, they can pull the rug on your tickets, resell them for a higher price, and they'll will only owe Stubhub the price of the cheapest and worst seats for your category. That's also all you'll get... the cheapest/worst seats for your category.
- The FIFA Marketplace is an instant transaction... you get the voucher now. You'll still be subject to whatever process FIFA uses to assign actual seats later, but at least now if you get lucky, those good seats will be yours... not get farmed out again by the seller.
2) The buying process on the FIFA Marketplace is surprisingly easy from a technological standpoint, but it is a very different experience because of the Category system.
- Buyers will see a price range for the category they want - and that means that at least 1 ticket is on sale for the lowest price in the range.
- Once the buyer selects the number of seats they want, they will get the lowest available prices for their category... but that means it's highly likely that your tickets will cost different amounts. You don't actually see this until you go to the Cart.
3) Similar to the above, selling on the marketplace is different. The first ticket of mine that sold, was sold as a single. I was really frustrated that this happened because I had listed a pair, and I assumed that it was now going to be harder for my last single to sell. I didn't understand the process above. In reality, having just a single left is meaningless because FIFA is just bundling whatever the cheapest seats are for each category for a buyer's request. So when my single sold, it meant that someone had ordered X number of tickets and at the time of purchase, there were X-1 cheaper than mine, so only one of mine made their batch. That's it. So as a seller, if you keep your price near the cheapest, it will move.
- If you're looking to make the most money, I suspect another platform is better to sell on (for reasons I've mentioned and for the fees I discuss below).
- For me, it was worth the convenience of having FIFA do the transaction immediately rather than me figure it out later.
4) FIFA is making a killing on this. Both the buyer and seller get charged a 15% resale fee.
- The resale fee is reflected on the prices the buyer sees (bottom of price range is cheapest ticket + fee)
- The fee is NOT reflected on the price the seller sees when they list. I didn't like this as a seller.
5) I still made a decent profit despite these fees. Demand is absolutely nuts, and still rising... I had my very best pair of tickets listed ambitiously (because I kinda wanted to go still) and after weeks listed at that price, they just sold last night.