From full woke to this in five years. Will their demo buy it?!

The fastback is a thing of beauty. Sweeney ain't too bad either. Lol

American Eagle — where I worked three years as a teenager at Rivergate Mall — is struggling, stock has tanked. So they just put Sydney Sweeney in a tank top and jeans to be the new face of their brand. Will it work? pic.twitter.com/9rcWlWdWRS

— Clay Travis (@ClayTravis) July 24, 2025

Worked for me.

Well nobody was buying their stuff before so why not try it. You might just get red blooded American patriots buying it to show support as an FU to all the woke branding BS.

Libs weren't buying it anyway.

Early 2000's, American Eagle, Hollister, and Abercrombie were the places to shop.

Still not going to buy their clothing, not my style, but I approve this message. Reminds my of Carl's Jr ads

As opposed to the old American Eagle.

Using obese models, ugly butch lesbians (Megan Rapione), or guys pretending to be women is the quickest way to nuke a brand.

Using models like that repulses both men and women from wanting to buy the products. It might get a few wokesters into the store, but I bet few of them will spend a penny there.

They don't even need to use a famous mode/actress like Sweeney to make it work. Put just good looking American ladies in the ads. One could walk across campus and see plenty of attractive to downright beautiful women who could be in their ads.

The zeitgeist is normalizing, one of the many, many, reasons elections matter.

Someone like this wouldn't hurt either

Agree.

Another aspect is the use of the gas burning, CO2 producing muscle car. Muscle cars have always been a symbol of freedom, rebellion and masculinity. The complete opposite of the lefty mindset.

That ad looked like something Pete Campbell came up with and Don Draper approved.

Straight outta Mad Men. Hopefully other brands will follow the lead.

Also, this is the polar opposite of what Bud Light did to their brand so maybe some of the ad agencies and marketing departments are trainable.

Big ol cans……..

Quote:

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Big ol cans……..

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This is who Bud Light should hire....... This Sweeny girl selling Bud Light 16 and 32 oz cans.


"Check out these BIG cans" as she holds the BL. Maybe she teams up with Gillis and he approves the Big cans.

JamesPShelley said:

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SS is makeup pretty. That's all. 100s of her running the coastline from 91911 to 93101.

Fail.

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That's what makes her attractive to me. She's not drop dead gorgeous but has a knockout body. Best natural knockers I've seen in a while.

Honestly she is an "it" girl for a reason right now. Pretty, normal for a celebrity, good family, seems relatively conservative by Hollywood standards and doesnt stake her self that seriously. That is atttractive to a lot of people

JamesPShelley said:

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SS is makeup pretty. That's all. 100s of her running the coastline from 91911 to 93101.

Fail.

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You were looking at the makeup area?

"Know how I know you're gay?"

Stupid AI burnout has smoke coming off the front tires...

JamesPShelley said:

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SS is makeup pretty. That's all. 100s of her running the coastline from 91911 to 93101.

Fail.

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Uh ... Ok dude

bobbranco said:

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Bring her back...



LOL

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bobbranco said:

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Bring her back...



LOL

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A few years ago, AE told you these are the all American values our brand supports. Let them die on the vine just like Colbert.

Rexter said:

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Stupid AI burnout has smoke coming off the front tires...

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Sydney Sweeney... and you were looking at the tires?

It worked for Pepsi