TA-OP said:
The outrage over Sweeney is just as childish and stupid as the Dylan Mulvaney crap. You hear that, F16? I just said the left was childish and stupid for this. Commence your spin.
False equivalency.
The direct comparison is Sweeney compared to the Beyonce jeans campaign.... which nobody said anything about until after the left freaked out about Sweeney. Only then was it brought up as a point of comparison in that conservatives did not freak out over a campaign in which there was blatant cultural appropriation - and I still don't care but let's call it what it is. She might be from texas but she isn't country and certainly isn't blonde. I heard that her skin tone was also lightened but I don't know that for a fact since I wouldn't know her usual skin tone. Whether that was digitally or through makeup I also don't know and don't care. The ad did not faze me or any conservatives that I heard of at the time. Still doesn't.
That's an apples to apples comparison.
As for Mulvaney not sure if you are referring to the Bud thing or the recent Ulta thing. But actually it's the same for both. The thing about the Sweeney ad campaign is the target demographic was not offended and it actually resulted in increased sales, market share and shareholder value. Because while it may have (apparently) offended leftist loons they were not the target demographic anyway and American Eagle knew it would have no affect. They didn't lose any sales over it. Adn may have gained a lot. Those claiming they won't buy them never would have in the first place.
By comparison both the Bud and Ulta cases involving Mulvaney did directly alienate their base customer demographic. And as a result they lost sales and market share and shareholder value. That's just dumb.
The phrase "get woke and go broke" only applies to those companies who have a pretty conservative base and decide to push some agenda like that. So no the reaction isn't childish and stupid....well it is stupid but it's a stupid effort at pandering by the company to a specific demographic that backfired. Bud wasn't going to get trans customers from it nor any bump from LGBTQ because they just don't drink a working class beer so it was dumb. Remains to be seen any lasting affect on Ulta but it did them no favors and probably got them a net loss in customers (although it was not even an official ad campaign just a podcast as I understand).
It's not a childish reaction. It's putting your money into companies and products that don't choose to throw unwanted virtue signaling in your face. Business.