I see a lot of posts lamenting the 7-8 wins a season.

I personally don't care for professionals wearing Texas A&M colors for a day and some other team the next.

It has rendered tradition and commonality obsolete.

AGinHI said:

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I see a lot of posts lamenting the 7-8 wins a season.

I personally don't care for professionals wearing Texas A&M colors for a day and some other team the next.

It has rendered tradition and commonality obsolete.

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Well, NIL isn't going away.

So instead of NIL and 7-8 wins a season, it would be nice to have NIL + 11-12 wins a season and teams actually competing for championships instead of people harkening back to a single point in our history where we at least didn't push out the same 7-8 wins.

Paul Pierce Ag said:

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I disagree. Winning is everything, including coolness.

The celebrities (McConaughey on the sidelines, etc.), the lambos, and the swagger would at best ring incredibly hollow and at worst would be mercilessly mocked if tu was going 5-7 right now. We'd be laughing our butts off at them day in and day out on these forums, calling their wasted efforts "stunts" and "antics." You don't see us doing that now because they're winning. We don't have a leg to stand on.

When Ehlinger said his (in)famous line, "Longhorn Nation, we're baaaaccckk!" after beating Georgia, it seemed cool and rightly confident. However, when they went 8-4 or whatever the next season, that exact same line became one of the biggest laughingstocks we'd seen in a while. Till they started winning again.

In the court of public opinion, might makes right. Winning = might in CFB, and thus everything depends on winning


You may be somewhat unique in feeling that tu or any other program is still super cool due to their gear and celebrity endorsements/involvement while their football team is going 6-6 or 7-5. I don't think the public is with you on that.

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What I am saying is tu has the strategy, optics, and execution to build their brand centered around attracting recruits and people to their fan base.

They have a complete and solid program from winning (sales), to marketing, events, NIL, optics, social media, and full enterprise integration of a push for excellence.

You wouldn't have a company that was just good at sales (winning), top companies understand this and focus on driving the client experience. It why you buy the brands you love, and wear the gear you do...you trust the brand and HOW they do it and that thought permeates the consumer (recruits) as it does the customer.

What you are insinuating is tu is effectively wrong, which judging by their ability to win and out recruit us based from their results is wrong.

We had an advantage being the only Texas team in the SEC for 12 years. We had the power of the SEC brand to catapult us past tu.

Those days are over, and if we don't drastically change this line of thinking will always keep A&M behind.

It's the truth whether you believe it or not.

I'm not sure I'm understanding you correctly.

I think you're saying that it's a problem our program is looked upon by outsiders as "uncool," especially in comparison with tu's program.

Furthermore, I think you're saying that tu's coolness is driven by celebrity involvement (McConaughey et al.), association with premium brands (Lamborghini et al.), sycophantic treatment in sports media, winning football games, and some other stuff. And winning games is not a vast majority contributor to said coolness. We don't have every one of those contributing factors for our own program, at least not to the same scale, and therefore we are uncool.

I reject this paradigm. I say that tu is considered cool because the stated purpose of their program is to win a bunch of football games every year, and they've been fulfilling that as of late.

Our program's stated purpose is the exact same, but we do not fulfill said purpose. Therefore we are relatively less cool.

I say having celebrity involvement, media types on your side, and all the rest can increase your coolness factor, but the increase is marginal compared to winning.

Imagine we win the natty in the next season, and your sip neighbor says, "Well at least my team is dressed in Nike, the objectively cooler sports gear brand. And at least our players have lambos, and at least we have a Manning on the team."

How does that not fall completely flat? It'd be copium to the highest degree.

The only way your viewpoint makes sense is if a football program's fundamental purpose is something other than winning games.

If you're saying we need celebrities patrolling our sidelines (or that we need to switch our uniforms to Nike, or whatever it is) to convince higher-quality recruits to join our program, which will lead to more games won on the field, then I agree with you that this is a method we can use to attack our problem.

The only thing I would say is that it's an inefficient use of resources. I think hiring smart coaches who will make smart game-day decisions, hire competent subordinates, and identify high-quality athletes is the most effective way to use our resources.

Paul Pierce Ag said:

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If you're saying we need celebrities patrolling our sidelines (or that we need to switch our uniforms to Nike, or whatever it is) to convince higher-quality recruits to join our program, which will lead to more games won on the field, then I agree with you that this is a method we can use to attack our problem.

The only thing I would say is that it's an inefficient use of resources. I think hiring smart coaches who will make smart game-day decisions, hire competent subordinates, and identify high-quality athletes is the most effective way to use our resources.

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Again, Aggies don't get it. It's not about celebrities per se. It's about being a brand that is attractive….celebrities included.

Texas is:

Kuiu
Titliest
Rolex

A&M is:

Magellan
Maxfli
Seiko

Brands carry weight, influence, and power. We can choose to remove and upgrade everything that is sub par and becoming more likable or continue to be the brand we are.
Johnny wasn't popular just because he was good. He had a brand.

Maybe you like the brands I suggested, but the public doesn't in general.

Here is an example. World famous DJ who plays to millions every year. What jersey did he through on when he came to Texas?

https://www.instagram.com/p/DJ7BLbDRurE/?igsh=MWFibWI5djFxcmpzcw==

"World famous DJ"

That's right…only a DJ.

7.5 Million followers.

50,200 Likes
1,000+ comments
5,200+ shares

On one post.

Find a selfie post with an Aggie jersey with the same metrics and then let's talk.

Group think is a very addictive drug to the oblivious.

Strategy said:

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Here is an example. World famous DJ who plays to millions every year. What jersey did he through on when he came to Texas?

https://www.instagram.com/p/DJ7BLbDRurE/?igsh=MWFibWI5djFxcmpzcw==

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oh yeah???? Well we got snoop!

#12thMan comin strong with the new threads !! @aggiefblife @adidasFballUS @LifeOfDesiigner pic.twitter.com/bpPuB6cC8t

— Snoop Dogg (@SnoopDogg) August 17, 2017

Strategy said:

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Paul Pierce Ag said:

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If you're saying we need celebrities patrolling our sidelines (or that we need to switch our uniforms to Nike, or whatever it is) to convince higher-quality recruits to join our program, which will lead to more games won on the field, then I agree with you that this is a method we can use to attack our problem.

The only thing I would say is that it's an inefficient use of resources. I think hiring smart coaches who will make smart game-day decisions, hire competent subordinates, and identify high-quality athletes is the most effective way to use our resources.

---

Again, Aggies don't get it. It's not about celebrities per se. It's about being a brand that is attractive….celebrities included.

Texas is:

Kuiu
Titliest
Rolex

A&M is:

Magellan
Maxfli
Seiko

Brands carry weight, influence, and power. We can choose to remove and upgrade everything that is sub par and becoming more likable or continue to be the brand we are.
Johnny wasn't popular just because he was good. He had a brand.

Maybe you like the brands I suggested, but the public doesn't in general.

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Quote:

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Those days are over, and if we don't drastically change this line of thinking will always keep A&M behind.

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What is the brand you think we are?

This seems to me an old argument that doesn't hold up anymore, at least with regards to recruiting.

Go back and look at our recruiting rankings pre- and post-SEC, even with the addition of OU and Texas our brand has improved significantly, even matching Texas, if I remember correctly as far as attracting high quality recruits.

Even now going into 2026, as of today, Rivals has us ranked 3rd and Texas 18; ESPN has us at 4 and Texas at 11. That hardly suggests we are either unlikable or behind.

Now if you are talking about the public, that is something else entirely. The majority of American don't closely follow college or pro sports, so a college brand like Texas would naturally be more attractive, based on geographic location and name alone (University of . . . ), and maybe for that 21% that follows sports "somewhat closely," Texas has the benefit of a unique (and admittedly cool - uterus detractors be damned) apparel brand. It's been my experience having moved from southeast to the middle of the pacific to the west coast that the only people who knew of Texas A&M were those who followed sports closely while the average person generally had no knowledge, mirroring the Pew research.

In summary, we're no longer behind in attracting top tier talent, we do however have a problem winning with top tier talent, the likes of which we haven't seen to the extent we have since joining the SEC and even with NIL.

8 years ago.
Not an organic post.

4K likes.
Not 50,000+.

Not even remotely close.

Try again.

Coaching matters. End of story. The rest is all just distractions.

Strategy said:

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8 years ago.
Not an organic post.

4K likes.
Not 50,000+.

Not even remotely close.

Try again.

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getting asshurt about a famous DJ wearing a Texas jersey or mistaking satire on Texags for real discussion is super cringe.

Unplug and have a good weekend!

King of the Dairy Queen said:

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texags was fun when it was irreverent and silly. Texags was actually fun during some of the all time lows of aggie football.

The shift started when Johnny was here: traffic exploded and mods sought to try to appease all the new arrivals with increased moderation for those who were offended by bad words and fell for every obvious troll. The fun people left, leaving mostly only cliff jumpers and angry people. Also, people are different now. Alot of the fun people aged out as there's now more demands on time, and the people who replaced them grew up in an age where the internet just serves to make everyone mad.

Also, I agree NIL and transfer portal have ruined CFB for fans. No reason to invest in the team.

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6999999% this is spot on. When I created this thread, I was primarily referring to the social fabric of the message board itself. As King of the DQ stated, this place was so fun back then, even when the program sucked way more. It was just more fun back then.

I used to complain about the olds back then as a fish in 2007. Now I'm an old: YOU KIDZ WILL NEVER UNDERSTAND

Cheo said:

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King of the Dairy Queen said:

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texags was fun when it was irreverent and silly. Texags was actually fun during some of the all time lows of aggie football.

The shift started when Johnny was here: traffic exploded and mods sought to try to appease all the new arrivals with increased moderation for those who were offended by bad words and fell for every obvious troll. The fun people left, leaving mostly only cliff jumpers and angry people. Also, people are different now. Alot of the fun people aged out as there's now more demands on time, and the people who replaced them grew up in an age where the internet just serves to make everyone mad.

Also, I agree NIL and transfer portal have ruined CFB for fans. No reason to invest in the team.

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6999999% this is spot on. When I created this thread, I was primarily referring to the social fabric of the message board itself. As King of the DQ stated, this place was so fun back then, even when the program sucked way more. It was just more fun back then.

I used to complain about the olds back then as a fish in 2007. Now I'm an old: YOU KIDZ WILL NEVER UNDERSTAND

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If you were in college in 2007, you are not old.

Strategy said:

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Paul Pierce Ag said:

---

If you're saying we need celebrities patrolling our sidelines (or that we need to switch our uniforms to Nike, or whatever it is) to convince higher-quality recruits to join our program, which will lead to more games won on the field, then I agree with you that this is a method we can use to attack our problem.

The only thing I would say is that it's an inefficient use of resources. I think hiring smart coaches who will make smart game-day decisions, hire competent subordinates, and identify high-quality athletes is the most effective way to use our resources.

---

Again, Aggies don't get it. It's not about celebrities per se. It's about being a brand that is attractive….celebrities included.

Texas is:

Kuiu
Titliest
Rolex

A&M is:

Magellan
Maxfli
Seiko

Brands carry weight, influence, and power. We can choose to remove and upgrade everything that is sub par and becoming more likable or continue to be the brand we are.
Johnny wasn't popular just because he was good. He had a brand.

Maybe you like the brands I suggested, but the public doesn't in general.

Here is an example. World famous DJ who plays to millions every year. What jersey did he through on when he came to Texas?

https://www.instagram.com/p/DJ7BLbDRurE/?igsh=MWFibWI5djFxcmpzcw==

---

Are you saying it's brand above everything? If so, we disagree philosophically

I don't know. I'm seeing less alternative reality and more pot banger look at me I missed the point of everything my entire life. Looks like the zoo is making a comeback.

I admit that I've paid less attention to off season aggie football talk this summer than any other time since I became an Aggie. NIL and Transfer Portal in college sports is ruining it for me. I have no idea who our recruits are, don't know the date or opponent of out first game.

murphyag said:

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I admit that I've paid less attention to off season aggie football talk this summer than any other time since I became an Aggie. NIL and Transfer Portal in college sports is ruining it for me. I have no idea who our recruits are, don't know the date or opponent of out first game.

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I'm not sure it makes a hill of beans to the greedy media overlords who put the content and programming in front of eyeballs they want us to see, but it is satisfying to tune out the scripted narratives.

I'm definitely open to consuming content that is subsidized by an enterprise trying to sell me something, but I'll do it on my own terms.

"College" football is now a de facto sales channel for espn and fox. Their advertisers pay big bucks to put sugar, medicine, foreign manufactured garbage and legalized Ponzi schemes in front of you. It's always been this way to a degree as with all programming, but it has been ratcheted up to Ludicrous Speed in the last five years.

If you don't believe espn and fox have contributed to ruining college football by supporting paying amateur athletes in order to maximize their own obscene profits, you are the product.

Strategy said:

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Paul Pierce Ag said:

---

If you're saying we need celebrities patrolling our sidelines (or that we need to switch our uniforms to Nike, or whatever it is) to convince higher-quality recruits to join our program, which will lead to more games won on the field, then I agree with you that this is a method we can use to attack our problem.

The only thing I would say is that it's an inefficient use of resources. I think hiring smart coaches who will make smart game-day decisions, hire competent subordinates, and identify high-quality athletes is the most effective way to use our resources.

---

Again, Aggies don't get it. It's not about celebrities per se. It's about being a brand that is attractive….celebrities included.

Texas is:

Kuiu
Titliest
Rolex

A&M is:

Magellan
Maxfli
Seiko

Brands carry weight, influence, and power. We can choose to remove and upgrade everything that is sub par and becoming more likable or continue to be the brand we are.
Johnny wasn't popular just because he was good. He had a brand.

Maybe you like the brands I suggested, but the public doesn't in general.

Here is an example. World famous DJ who plays to millions every year. What jersey did he through on when he came to Texas?

https://www.instagram.com/p/DJ7BLbDRurE/?igsh=MWFibWI5djFxcmpzcw==

---

This is why we suck. We worry about STUPID things and then worry if the mercenaries we have hired like this stuff. There is absolutely zero substance with type of thing. But who cares right? We are more worried about # of followers versus skins on the wall. Seriously, some Aggie jokes write themselves.

Totally agree. These are the dumb Aggies that do the horns down when we playing Lamar. Some of us just don't get it.

And way too many of us just have an awful outlook on Aggie Sports and the fandom that comes with it.
If you don't like it, or don't care, fine. Leave. Don't care. But the incessant spreading of BAS to everyone everywhere is exhausting and self-fulfilling.

This is the kinda shiz I'm talking about. I know it's old, but we haven't changed much -and that's what I'm speaking to. We need an utter and complete overhaul of all branding, optics, events, marketing, and the entire social media department needs to fired and start fresh.


https://www.facebook.com/share/r/1FEZpzTG3b/?mibextid=wwXIfr

Strategy said:

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This is the kinda shiz I'm talking about. I know it's old, but we haven't changed much -and that's what I'm speaking to. We need an utter and complete overhaul of all branding, optics, events, marketing, and the entire social media department needs to fired and start fresh.

https://www.facebook.com/share/r/1FEZpzTG3b/?mibextid=wwXIfr

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you're 100% right in this case. I'm actually glad that the sips social media preserved that abortion so it doesn't die. Every Aggie alive needs to be reminded how cringe the marketing for A&M has been and still is.

I'm sure there are the Texags folks who are like "herpderp you is a self loathing Aggie, durrrrrrrrrrrr."

The people in charge of Texas A&M are in kindergarten while everyone else is banging the prom queen, winning state in all sports and beating Russians in chess club.

As long as loyal Aggies keep donating money to garbage-run orgs like TMF and AFS (not athletics, i know so mouth breathers need not have apoplexy - AFS still gives money to garbage student groups).

I'm sure the folks at TMF and AFS mean well. No one purposely sets out to sink Texas A&M. But holy crap, at some point other management needs to take over.

What does the fact that Aggie money sports has had leader after leader utterly fail say? Track has been a slam dunk. WBB was a bright spot for a hot minute. Golf and tennis are way above average with recent natties. Baseball had a chance but had the rug pulled out from under it by a goofy swinger dork chasing something else. MBB is the sport everyone loves to self harm over. Football is inexplicable.

I don't have any answers but my Falls have become way more fun since i stopped actively setting money on fire and wasting time over 10 years ago.

Being a passive Aggie fan is free.

Facebook? Are you 75?

seebond said:

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And way too many of us just have an awful outlook on Aggie Sports and the fandom that comes with it.
If you don't like it, or don't care, fine. Leave. Don't care. But the incessant spreading of BAS to everyone everywhere is exhausting and self-fulfilling.

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If you don't like it, ignore it.

You're welcome to be as exuberant as you'd like.

It's not doomerism. If anyone is like me, I simply don't ****ing care. NIL has drained me like a Tijuana hooker. Apathy reigns supreme. Anyone that tells me they care might as well tell me they wear a Covid mask alone in their car: they're a moron.

You need to stop smoking those funny little cigarettes…..

Yes the future of CFB is mostly here. What future, you ask? A picture is worth a thousand words:

Most TexAg posters were young back in the 00's, now everyone is old. Simple as that.

Ghost of Bisbee said:

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Sumlin era was peak zoo

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Thinking back on that era is so cringe.

I remember how disappointed I was when we hired Sumlin from Houston (at the time we convinced ourselves that we had a shot at Kirby Smart)

JFF erased most of my doubts, but I gave Sumlin WAY more credit than he was due. Kingsbury too for that matter.

Things like the "Swaggercopter", "#YESSIR, and "WRTS" make me squirm in my chair in hindsight. Almost as bad as yellboy fables going viral.

NIL & the Portal have taken the edge off the promotion/build up to the current season. I don't waste my time listening to football prognosticators. It's all BS in my books. They don't know anymore than anybody else and it's mainly agenda driven with an ulterior motive. (Aka garbage).

As far as I'm concerned, the SEC has become the old SWC. I have no interest in the league itself, only to hope that they all lose on the weekend. Playing old miss, miss state, Kentucky, mizzoo is like playing tech UH, okie state & Kansas. Playing Vandy is like playing rice, TCU & Smu in the big 12. Thank God there is only 1 private school in the SEC.

25 hours a week of Paul finefaum is pure torture. And the SEC network is only good for live events/games during the school year.

I'll get excited about Aggie football on game week. Up until then I'll enjoy life and not worry about how the season will play out and Let the chips fall where they may.

Artimus Gordon said:

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NIL & the Portal have taken the edge off the promotion/build up to the current season. I don't waste my time listening to football prognosticators. It's all BS in my books. They don't know anymore than anybody else and it's mainly agenda driven with an ulterior motive. (Aka garbage).

As far as I'm concerned, the SEC has become the old SWC. I have no interest in the league itself, only to hope that they all lose on the weekend. Playing old miss, miss state, Kentucky, mizzoo is like playing tech UH, okie state & Kansas. Playing Vandy is like playing rice, TCU & Smu in the big 12. Thank God there is only 1 private school in the SEC.

25 hours a week of Paul finefaum is pure torture. And the SEC network is only good for live events/games during the school year.

I'll get excited about Aggie football on game week. Up until then I'll enjoy life and not worry about how the season will play out and Let the chips fall where they may.

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I'm with you. But we're still both looking at this website and commenting, so we have at least some interest.

I can handle the mediocre seasons. Any Ag in their 60's and 70's can. Just get used to it over time.

But when half of the team aren't really Aggies, and are just employees hired away from other schools who show up and wear the Aggie jersey for a year, it's pretty difficult to get worked up over it. Even recruiting is "meh". You know there's pretty good odds that the player you're supposed to be excited about will be playing against you the future.