actuallt reminds me of a buddy I met on a business trip in Russia, we were both there for a convention and he had just started his own company of industrial grease and oils, his name was Ray Bathhouse; and he called the company "Bathhouse Lubricants".DPlainview said:
I do agree it is a strange name choice - especially given it was a shoe polish brand - but lots of watches have strange name choices.
I told him that I appreciated his desire to have his company named after his family and he could probably corner the homosexual astroglide market, but he might want to reconsider changing the name.