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The U.S. Soccer Federation and Soccer United Marketing -- the marketing arm of Major League Soccer -- announced on Sunday that they will not renew their commercial rights partnership when the current deal expires at the end of 2022.
The Sports Business Journal was the first to report the news.
As a consequence, the USSF will bring the task of selling items such as sponsorships and media rights in-house. While this will require increased staffing that will likely reach well into double digits, the USSF says now is the time to make this step and take over ownership of the commercial rights side of the business. Multiple sources with knowledge of the decision added that the plan is for the USSF and MLS to no longer bundle their rights together.
That's incredible.An Ag in CO said:
This shows how far the sport has come in the US:
SUM was founded in 2002 after the fact that no English language broadcasters had bid for the rights to the 2006 and 2010 World Cups.
#USMNT in the Swiss Alps is a beautiful thing. pic.twitter.com/oo6ym6OCFz
— U.S. Soccer MNT (@USMNT) May 25, 2021
Snagged this from the @USMNT Instagram story. Jedi, Gio, and Josh with an INSANE view in the background before training today. #USMNT pic.twitter.com/pTFDuHD046
— Leo (@Jedi_SZN) May 25, 2021
Hit the ground running, working towards that 🏆 on June 6 in Denver. 💪🇺🇸#USMNT x @biosteelsports pic.twitter.com/wm6pTC4AxW
— U.S. Soccer MNT (@USMNT) May 26, 2021
Tyler Adams 🇺🇸 travelled back to Europe to join the USMNT Camp!
— Tactical Manager (@ManagerTactical) May 25, 2021
Healthy and ready to go!! pic.twitter.com/ePeFYWclw5
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As big as that year has been, the coming weeks will also be packed with professional and personal milestones. While he now has four caps with the United States dating back to his debut in November, he has already made the roster for the Nations League and next week he will formally become cap-tied to the program when he makes an appearance in the tournament.
But that is not all, when he travels to the United States following Sunday's friendly away against Switzerland, he will return to the country of his birth for the first time since he left.
"I haven't been back in New York since I was born," Musah said from Switzerland with a smile. "I am actually going to stay there, see where I was born, see the area, and try to visit some places."
Michael Bradley’s son, Luca, putting in work with @eddie_johnson7!
— USMNT Only (@usmntonly) June 1, 2021
Cool to see. 👏 pic.twitter.com/2jshb1FOmb
I will not stand for this Michael Bradley slander.Kevin the 3-legged dog said:
I already hate this kid. He's the reason why we'll lose to Costa Rica in 2032.Michael Bradley’s son, Luca, putting in work with @eddie_johnson7!
— USMNT Only (@usmntonly) June 1, 2021
Cool to see. 👏 pic.twitter.com/2jshb1FOmb
Their girl twins are U15 now.jeffk said:
I'm patiently waiting on Mia Hamm and Nomar's kids to save the day.
Tyler Adams in the background👀
— USMNT Universe (@UsmntU) June 1, 2021
Weston McKennie and Christian Pulisic back together💪pic.twitter.com/mlGLaY7rzw
Another familiar face! 😀🇺🇸 @zacksteffen_ taking in his first #USMNT training session since winning the @PLinUSA and @Carabao_Cup with @ManCityUS.
— U.S. Soccer MNT (@USMNT) June 1, 2021
Our 23-man @CNationsLeague squad is all together now in Denver! pic.twitter.com/u25kDBrGT9
Well rub my belly and I'll shake my nub.JCRiley09 said:
I have YouTubeTV and it's showing on my guide on CBS Sports Network
Gio just sitting there waiting for his chance 🥵 https://t.co/7TTrM7Cjyn
— Tim Weah Truther (@TimWeahTruther) June 2, 2021
🗣 @cpulisic_10: "I don't think they're too thrilled that they have to play against us... We're going in there confident. It's one game, a one off game, and we're gonna go in to win that thing."@CharlieDavies9: "Tell me you're talking trash to @zacksteffen_"
— CBS Sports Golazo (@CBSSportsGolazo) May 29, 2021
These guys 🤣 pic.twitter.com/4Zm0o46pXZ
Looks like Charlie Davies and Onyewu? Charlie Davies was the one who had a bright little stretch as a winger for the USMNT but then got in a real bad car wreck and never really made it back. But kind of a fan favorite for a year and a half or so.Kevin the 3-legged dog said:
who are the other guys not Clint Dempsey?
Davies was awesome. Big reason we almost pulled off the Confederations Cup in 2009 and I think we sorely missed him in the 2010 World Cup. I'm not sure we've seen someone with his speed since in the National Team.Legal Custodian said:Looks like Charlie Davies and Onyewu? Charlie Davies was the one who had a bright little stretch as a winger for the USMNT but then got in a real bad car wreck and never really made it back. But kind of a fan favorite for a year and a half or so.Kevin the 3-legged dog said:
who are the other guys not Clint Dempsey?
Gooch was a CB for about 7-8 years back in the mid-2000's and was a staple on the starting roster for a couple of world cups.