Part of the reason (not to sound crazy), is that you no longer have local news or journalists. Most of the 'news' you are reading are national organizations covering hot topics. How much does the local budget meetings draw in? Side question: if your company had departmental budget meetings in which you could sit in on, would you?
So with no more local journalists (newspapers, TV reporters, bloggers, etc.) you are left with people who do care reporting on it. But those that do care, what are their outlets? FB? Twitter? Now you have to go find it, rather than it coming to you.
And once you find it, is it actually reporting on things or are they pushing an agenda? Not throwing any shade at AA99, just asking general questions when going for less 'sexy' topics of governace.
But yes, this kind of stuff is silly. The only ONLY thing I could see is that they could waive field fees for the tournament, assuming they are on county fields, in exchange for a 'sponsorship'. But no way in HELL should we be sponsoring it, at least not for a cool 1/2 mill.
~egon